FOR IMEDIATE RELEASE
CONVERSION MARKETING TRAILBLAZER INCEPTOR, INC. RECEIVES ADDITIONALVENTURE FUNDING
Company on Track to Meet its Business Goals
after Investors Return for Second Round
"This round of funding serves as an endorsement of the work that Inceptor has been doing and puts us exactly where we want to be in terms of our business and financial goals for the upcoming year," said Larry Cleary, President and COO of Inceptor, Inc. "Inceptor's message about the importance of conversion marketing resonates not only with our target markets, but also with the investment community. The infusion of these funds will enable the company to continue providing superior conversion marketing products and expertise to our growing list of name-brand clients. "
Inceptor is helping over 70 clients in retail, healthcare, financial services, telecommunications, consumer packaged goods, consumer electronics, and publishing realize measurable improvements in their online marketing programs by deploying Excedia software. Recent client wins in the catalog marketer/multi-channel retailer segment have further demonstrated Inceptor's ability to help companies transfer their offline direct marketing practices to online success by maximizing customer conversion rates. Inceptor's expanding client base combined with its global presence driven by its US and UK operations resulted in first half 2001 revenues which were 230% of first half 2000 revenues.
"We are excited about our second round investment in Inceptor and the leadership role they've taken in conversion marketing," said N. Adam Rin, Managing Director, SI Ventures. "Excedia and Inceptor's associated conversion marketing services are an online marketer's dream, vastly improving the conversion of Web visitors to customers."
Founded in 1999, Maynard, MA-based Inceptor has revolutionized the online marketing world with its Excedia software. Excedia is the only conversion marketing tool available that fully integrates online visibility, control, analysis and communication, the four key elements of success for online marketing. Using Excedia, marketers can apply traditional offline marketing expertise to control their online efforts in real time, thereby improving customer conversion and increasing measurable results. The product can be deployed as a managed-service offering with secure hosting facilities and 24-hour monitoring, or can be purchased as a traditional software license from Inceptor and its strategic partners. Professional service offerings are also available for customized campaign management, traffic analysis, reporting, email campaign generation, training, and technical support.
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Editors Note: Inceptor and Excedia are trademarks of Inceptor, Inc. All other trademarks are the property of their respective owners.
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